Episode 33

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Published on:

6th Sep 2023

Hilario Sáez Méndez - 'We Are All Rubiales': How Should Men Respond to Spain's World Cup Victory?

The Spanish women’s football team have shaken the world – first with their incredible World Cup success, then by bringing into question the sexist culture of soccer, stating #SeAcabó ('It's Over') and striking en masse in protest about their treatment by the football authorities. This was after the President of the Spanish Football Federation, Luis Rubiales, was accused of kissing the striker Jenni Hermoso without her consent on live TV during the final's medal presentation ceremony. 

In this special extra episode, we speak to prominent Spanish pro-feminist activist Hilario Sáez Méndez about how men have responded to the #SeAcabó movement, and how we can understand these events in the context of wider debates about gender equality, masculinity and men's violence against women in football and Spanish society. Hilario highlights the emergence of a stronger feminist consciousness in recent years, including: 

Hilario is a sociologist, the President of the Fundación Iniciativa Social (Social Initiative Foundation), and an active member of Red de Hombres por la Igualdad (Men's Network for Equality) and MenEngage Iberia.

We cover the following topics in this episode: 

  • The impact of the women’s team’s success on Spanish society (01:1503:49)
  • The actions of Luis Rubiales and why this led to major protests (03:4907:48)
  • How Rubiales’s conduct fits into a wider pattern by the Spanish football authorities (07:4811:43)
  • What these events in football tell us about masculinity, gender relations and the political context in Spain (11:4315:01)
  • Differences in women’s football, e.g. less homophobia (15:0116:45)
  • Why the kiss is part of a much bigger systemic problem (16:4519:52)
  • Why the #SeAcabó movement is different to #MeToo (19:5226:37)
  • How different groups of men have responded to #SeAcabó (26:3730:57)
  • How MenEngage Iberia have been responding to what has happened (30:5734:27)
  • What Rubiales’s speech shows us about men’s complicity (34:2738:13)
  • The significance of recent shifts in gender relations, such as Spain’s ‘only yes means yes law’ (38:1343:36)
  • How hopeful Hilario feels about possibilities for change (43:3647:18)
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About the Podcast

Now and Men
Changing Masculinities, Challenging Norms
What role can men play in achieving gender equality?
Why is feminism good for men?
How are rigid ideas about masculinity holding back our lives—and how are people around the world challenging them?

These are the questions at the heart of Now and Men, a podcast hosted by social researchers Dr Stephen Burrell (Lecturer at the University of Melbourne, Australia) and Sandy Ruxton (Independent Researcher and Honorary Fellow at Durham University, UK).

We explore masculinity and change in the lives of men and boys today, diving into issues such as gender-based violence, fatherhood, men’s health, politics and the environment. Grounded in feminist thinking, our conversations connect big ideas to everyday experiences—showing how gender shapes all of us, and how men can be part of building a more equal world.

At a time when regressive versions of masculinity are resurging—amplified by political leaders, online influencers, even podcasters—we spotlight the people pushing back. Each episode features inspiring voices working to engage men and boys in positive, transformative ways and imagining feminist futures.

New episodes drop every month. Follow us wherever you get your podcasts, and join us in exploring what healthy, caring, equitable paths forward can look like for men. Questions or comments? We’d love to hear from you at nowandmen@gmail.com.

About your hosts

Stephen Burrell

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I am a Lecturer in Criminology at the University of Melbourne. I'm originally from the UK, and moved to Australia at the beginning of 2024. My research is about men, masculinities, and violence. I am particularly interested in the prevention of men's violence - especially violence against women, and violence against the environment - and promoting care as an alternative. I'm a big fan of feminism, drinking tea, connecting with nature, eating vegan snacks, and listening to heavy metal.

Sandy Ruxton

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Honorary Research Fellow in the Department of Sociology at Durham University (UK). Independent researcher, expert on men and masculinities. Previous policy work on human rights, children and families, poverty and social exclusion, and asylum and migration. Programme experience with boys and young men in schools, community, and prisons. Steering Committee member, MenEngage Europe. Volunteer for OX4 Food Crew. Chess-player, bike-rider, tree-hugger. Great grandfather edited Boy's Own Paper, but was sacked.